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The musician gives twenty-five thousand pounds award winnings to grassroots music venues

Sam Fender holding Mercury Prize in the North East
He won the Mercury Prize recently in the North East

The star has donated the entirety of his £25k award cash to the trust for venues, which works to protect the United Kingdom's independent live music spots.

Fender was awarded the award on 16 October as his new release his work was chosen as the top album of the previous year.

Fender has chosen to give the cash to the trust, in recognition of the essential function grassroots venues fulfilled in his early career.

"As an artist couldn't be pursuing what I am doing today if it hadn't been for all the performances I played around the area, and elsewhere, when I was beginning," said Sam Fender. "These spaces are renowned, but they are facing challenges."

Since the start of 2023, at least 150 of these venues have shut down – roughly one-sixth of the entire UK sector.

Over the past year, major artists including the band Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the trust in its efforts to support the industry, by applying a modest fee to their admission fees, which supports independent venues.

Sam Fender also participated, generating over £100k on his live tour to assist 38 local spots across Britain.

The money assisted spaces that were dealing with imminent closure due to difficulties stemming from floods, fires and personal losses, as well as regulatory hurdles, conflicts and neighbor objections.

Some locations received financial assistance in improving amenities and gear that helped artists and concertgoers.

"The idea that funds from shows in major spaces backs the independent spots, where it begins for artists like me, is just common sense," Sam Fender has said.

The band Pulp on stage
The group are one example who contributed their Mercury Prize winnings to charity

The musician is not the first artist to give his Mercury Prize prize money to worthy causes.

When the band earned the prize in the mid-90s for their release their work, frontman Cocker stated that the group would contribute their cash to the organization War Child.

During 2002, musician she split her prize across multiple organizations, including the children's charity and a charity for Sickle Cell.

"Additionally, I gave a grand to the center, to their gymnastics class, because I practiced gymnastics when I was a child and they lacked updated gear," she shared with the media.

Previously, the band contributed their prize money to the community center that nurtured their band, as well as other independent music bodies.

And winners that year they donated their prize to a MS organization after a friend was found to have the illness.

"The victory was sufficient," remarked vocalist the singer. "The cash was the cherry on top but we didn't require the cherry, because we had the honor. So our victory impacted somebody else's life."

In the past week, the Music Venues Trust revealed it had rescued several small stages in that region, by transferring them to community ownership.

One venue in that area and The Croft in the city were purchased under the public acquisition program, which is backed by the arts council and supporters who acquire "ownership units" in the buildings.

CB
By

Christopher Baker

Lena is a seasoned business strategist with over 15 years of experience in corporate consulting and digital transformation.

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